NEW! Japan Discovery

  • From $8,999
  • |
  • 15 Days
  • |
  • 9 Guided Tours
  • |
  • 2 Countries

Niigata, Japan

  • Traditional kimono attire with floral umbrella outdoors

Niigata is renowned for its rich agricultural heritage, deep history and refined culture. Famed as Japan’s leading rice‑producing region, Niigata is also known for its exceptional sake, including the award‑winning Koshino‑Umesato sake, crafted by the DHC Brewery for more than a century. Rooted in traditions dating back to the Edo period, Niigata preserves its cultural legacy through the continued practice of geisha arts, while Shibata Castle offers a compelling glimpse into Niigata’s samurai past.