Viking Launches New Travel Advisor Training Program

Graduates earn an additional $100 for every booking made within 30 days

Los Angeles (March 21, 2023) – Viking® ( today announced the launch of the Viking Travel Advisor Academy (, a new training program designed to provide travel advisors with the tools to promote Viking and the opportunity to earn exclusive benefits. The four-module academy allows advisors to become a Viking Certified Expert and learn the sales and marketing tips that have proven successful to sell Viking’s river, ocean and expedition voyages.

“We are very proud of our longstanding partnerships with travel advisors, who help us share the world of Viking with curious travelers,” said Michele Saegesser, Vice President of Sales and National Accounts at Viking. “Viking has expanded significantly since we launched the industry’s first river voyage academy in 2015. Our new academy builds on previous successes and incorporates invaluable feedback we received from the advisor community. We hope our partners will complete the entire Viking Travel Advisor Academy to become Viking Certified Experts and take advantage of the numerous benefits awarded to graduates.”

The Viking Travel Advisor Academy allows travel advisors and agents to “learn and earn” more with Viking, including benefits such as:

  • $100 per booking incentive on a Viking reloadable VISA card for every confirmed booking made within 30 days of successfully completing the Viking Fundamentals, Rivers, Oceans, and Expeditions courses.
  • A certificate acknowledging the completion of the Viking Travel Advisor Academy and the achievement of becoming a Viking Certified Expert.
  • A digital Viking Certified Expert badge to display on websites and email signatures.
  • Membership into the Viking graduate community, providing eligibility for special travel advisor cruise rates and FAM sailings.

Travel Advisors can register for the new Viking Travel Advisor Academy and Viking Rewards program at the Viking Travel Advisor Portal or reach out to their Viking Director of Business Development or Business Development Manager for additional information.

The launch of the new Viking Travel Advisor Academy is the most recent milestone as the company continues celebrating its 25th anniversary. In January 2023, Viking had its most successful single month of bookings following recent years of strong growth. Since 2020, Viking has welcomed 15 new ships to its fleet—including eight new Viking Longships on the rivers of Europe, new purpose-built vessels on the Mekong, Nile and Mississippi rivers; two new, identical ocean ships; and Polar Class expedition vessels. Viking was also named both the #1 Ocean Line and #1 River Line by both Travel + Leisure and Condé Nast Traveler, making it the first line ever to simultaneously earn #1 in its categories from both publications.

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About Viking

Viking was founded in 1997 and provides destination-focused journeys on rivers, oceans, and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person™. Viking has more than 250 awards to its name, including being the first cruise line to ever be named both the #1 Ocean Line and the #1 River Line in a single year in Travel + Leisure’s 2022 “World’s Best” Awards. Viking has also been rated the #1 River Line and #1 Ocean Line by Condé Nast Traveler in the publication’s 2022 and 2021 Readers’ Choice Awards. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit For Viking’s award-winning enrichment channel, visit