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Press Release

VIKING CRUISES CELEBRATES RECORD BREAKING AWARDS VICTORIES

Topping off a record breaking year for awards, Viking Cruises scooped no less than four awards at the prestigious The Cruise Critic UK Editors' Picks Awards. These awards are particularly flattering as they are selected by Cruise Critic’s expert panel of international editors. Viking Cruises won in four very diverse categories, recognising a dedication to excellence across the board.

The four awards are:

River award categories:
  • Best for Enrichment– Viking River Cruises
  • Best Itineraries - Viking River Cruises

Luxury award categories:
  • Best Value – Viking Ocean Cruises
  • Best Spa – Viking Ocean Cruises

These awards honour the unique features that help to set Viking Cruises apart from the competition: from Viking’s intimate ships and diverse itineraries to inclusive value and unrivalled service.

Viking River Cruises was singled out for both Enrichment and Itineraries, celebrating the breadth of experiences guests can enjoy onboard, from drifting down the Rhine, alongside fairy-tale castles, grand cathedrals and historic cities, to learning how to make the perfect coffee in Berlin or discovering the magical melodies of Russian music.

In the Luxury category Viking’s two ocean ships won both Best Value and Best Spa. Viking’s Inclusive Value, which ensures guests pay a single price for their holiday, with flights, transfers, Wi-Fi, food and drink all included, saw it chosen as a winner for Value. While, Viking Cruises’ win in the Spa category, is testament to the luxury of the onboard spa, such as the ultimate Scandinavian tradition of a Snow Grotto and sauna, as well as steam rooms, hot tub and treatment menu.

These awards bring Viking Cruises’ tally for 2016 up to 13, pushing the total into record-breaking double digits for a single year for the first time ever. High points include victories for “Best River Cruise Company” at The Times and Sunday Times Travel Awards and “Best Overall Cruise Company” at The Food and Travel Awards.

Wendy Atkin-Smith, Managing Director Viking Cruises UK commented: “It is our dedication to providing extraordinarily well-designed cruises that bring our guests closer to the cultures of the world in both comfort and style, that enable us to cruise past our competitors when it comes to the award season. We are overjoyed that Cruise Critic’s Editors - some of the very best cruising experts in the world – have awarded Viking Cruises such high industry accolades.”

Media Assets

For more information and images, contact vikingcruises@edelman.com.

About Viking Cruises:

Viking Cruises offers culturally-enriching, destination-focused river and ocean cruises for travellers curious about the world, its rich culture and varied history. Viking Cruises takes its guests on curated, elegant voyages to some of the most iconic destinations in Europe, the Caribbean and the Far East, allowing a unique window on inspiring destinations and rewarding experiences. Featuring onboard cultural enrichment and included shore excursions, Viking’s journeys are competitively priced for genuine value.

Since its 1997 inception the company has grown to become the world’s leading operator with a fleet of 65 vessels and in 2015 Viking debuted its maiden season of ocean cruising. The sophisticated state-of-the-art Viking Star and Viking Sea can each host 930 guests on itineraries that start from the brand’s homeland in Scandinavia and the Baltic through to the Western and Eastern Mediterranean.

The most award-winning river cruise line, Viking has consistently won customer-voted and industry-recommended awards. The 2015 award season saw the seventh consecutive year Viking held onto the ‘Best River Cruise Line’ award at British Travel Awards and, most recently won best River Cruise Company at the 2016 Travel Weekly Globe Awards for the 3rd year in a row.

Viking is committed to bolstering its agent offering and has a series of FAM trips later this year to allow them to experience first-hand the Viking Cruises offering.

In 2015, Viking launched an exclusive new agent online training programme, Made for Trade where agents can increase their river and ocean cruise product knowledge.

For additional information on Viking’s River and Ocean offering, contact Viking Cruises 020 8780 7995 or visit the company at www.vikingcruises.co.uk. Follow Viking River Cruises on Facebook https://www.facebook.com/VikingCruisesUK/ and Twitter https://twitter.com/vikingcruisesuk

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