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VIKING CRUISES ANNOUNCES CHALLENGE: “VIKING MILLION DOLLAR VOYAGE” FOR ONE LUCKY TRAVEL AGENT

“Your Ship Has Come In” Challenge is Travel Trade’s Largest-Ever Promotion of its Kind

Dürnstein, Austria

Los Angeles (October 17, 2016) – Viking Cruises® (www.vikingcruises.com) today announced details of a new promotion for the travel trade, in celebration of the company’s 20th anniversary. The Challenge, called “Your Ship Has Come In: Viking Million Dollar Voyage,” will be the travel industry’s largest-ever promotion of its kind. Running from October 17, 2016 until March 31, 2017, qualified travel agents who sell Viking’s river or ocean cruises will have the opportunity to enter the Challenge to win $1 million.

“As we prepare to celebrate 20 years of leading the industry in 2017, we wanted an extraordinary way to recognize and reward the efforts of our travel trade partners,” said Torstein Hagen, Chairman of Viking Cruises. “In the last two decades, travel agents have helped us launch more ships and win more awards than any other cruise line, so it seems appropriate that we should also host the biggest-ever Challenge for our travel agent partners.”

To be eligible to win, qualified travel agents must register for “Your Ship Has Come In: Viking Million Dollar Voyage” by visiting www.vrc.com/million. Upon registration, each qualified Viking River Cruises or Viking Ocean Cruises booking made from October 17, 2016 through March 31, 2017 will count as an entry in the Challenge. There is no limit on the number of entries – so each qualified booking increases the chance of winning. The winning travel agent will win $1,000,000 USD and will be chosen at random from all qualified bookings, following the end of the Challenge in March 2017. For more information and full Challenge rules, visit http://www.vikingcruises.com/terms-conditions/million-dollar-voyage-terms-conditions.html.

Media Contact

For more information, contact vikingpr@edelman.com.

About Viking Cruises

Viking Cruises, the leader in river and small ship ocean cruising, offers destination-focused itineraries designed for experienced travelers who have an interest in geography, culture and history. In its first year of operation, Viking Ocean Cruises was rated the #1 ocean cruise line in Travel + Leisure’s 2016 “World’s Best” Awards, which came on the heels of being rated the highest of all cruise lines in the 2015 “World’s Best” Awards. Viking currently operates a fleet of 61 vessels, offering scenic cruising along the rivers and oceans of the Americas, Europe, Russia, Egypt, China, and Southeast Asia. By 2020 the company will operate six 930-passenger ocean cruise ships; currently the two ships in the fleet sail itineraries in Scandinavia and the Baltic; the Western and Eastern Mediterranean; and the Caribbean and North America. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler’s “Gold List” as well as recognized by the editors of Cruise Critic as “Best River Cruise Line” and “Best River Itineraries,” with the entire Viking Longships® fleet being named “Best New River Ships” in the website’s Editors’ Picks Awards. For additional information, contact Viking Cruises at 1-855-8-VIKING (1-855-884-5464) or visit www.vikingcruises.com.

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